Austin, Texas – The American School Bus Council (ASBC) announced today (Feb. 6) the 2018 national Love the Bus campaign, encouraging local school districts and contractors to “Love the Bus” during the month of February.
During the month of February, local school districts are encouraged to hold their own Love the Bus events. Free materials are available to download from the ASBC website here.
Launched in 2007, Love the Bus is a month-long celebration held every February. The event celebrates the importance and role of the yellow school bus in education, with a particular focus on thanking school bus drivers for safely transporting more than 25 million children to and from school every day. Love the Bus events are held at schools, school bus facilities, and other locations across the country. The events raise awareness and appreciation for the experience of riding the bus to and from school, and they recognize the diverse group of professionals whose daily efforts make the yellow school bus part of the fabric of American life.
- Districts are encouraged to post activities on Facebook. On the ASBC Facebook page or Twitter districts can share stories, videos and photos about how they observe Love The Bus. They should use #LoveTheBus so everyone can see what they're doing. This year, based on the number of likes and how the posts commemorate the meaning behind Love The Bus, ASBC will award a $250 first prize, $150 second prize and $100 third prize. Creators of the top three selected posts will receive VISA gift cards.
- Recognize a Special Driver. Districts can also submit a story to ASBC at http://bit.ly/2Dupu0X about a driver or employee in school transportation who deserves recognition for their efforts in supporting student safety. Stories will be shared on the ASBC website. Let’s focus the national spotlight on the individuals who safely transport children to and from school.
- Be Creative. Operations are also encouraged to share the creative and unique ways they #LoveTheBus. ASBC will choose and recognize the top three on its website in March at http://bit.ly/2Bs3WQF.
For information about procuring American School Bus Council and Love the Bus information and materials, interested individuals are asked to contact ASBC by email at firstname.lastname@example.org by calling 877.451.8700, ext. 250, or visit 4famil. ASBC can also be found on Facebook and Twitter.
ASBC is a coalition of public and private transportation providers, school bus manufacturers and state officials responsible for pupil transportation. The Council’s members include NAPT (National Association for Pupil Transportation), NASDPTS (National Association of State Directors of Pupil Transportation Services), NSTA (National School Transportation Association), Blue Bird Corp. of Fort Valley, Georgia, IC Corporation of Lisle, Illinois, and Thomas Built Buses of High Point, North Carolina.